DETERMINE BRAND TYPE

Align your brand to the high-level method in which the brand delivers value to the marketplace. Identify the theme for a brand – whether it is innovative, creative, cool, authoritative, essential, supportive, friendly, warm, caring, kind, gentle, matter of fact, competitive, aggressive, comforting, or blunt.  

Branding is crucial for products/services sold in large consumer markets. It is also important because it helps you stand out from your competition. It brings the competitive positioning and value proposition to life; it positions your company as a "certain something" in the minds of its prospects and customers.

What is a Brand?

A brand is the entire experience you deliver; good brands consistently and repeatedly deliver the same experience so the market clearly understands what they receive by interacting with you. A strong business brand makes all sales and marketing activities easier.

What is an example of a brand?

Further Understanding: Think about successful consumer brands like Disney, Tiffany or Starbucks. You probably know what each brand represents. Now imagine that Your company is competing against one of these companies. If You want to capture significant market share, start with a strong and unique brand identity or you may not get far.

What is Brand Equity?

Successful branding also creates brand equity - the amount of money customers are willing to pay just because it is your brand. In addition to generating revenue, brand equity makes a company itself more valuable over the long term.

What can your company brand? You can brand almost anything. Branding intangibles is very challenging, but the point is that you can brand a concept, an action, a product, a service or a company.

What is a Brand Type?

Outlined below are brand basics, starting with brand type. When launching a new company or a company’s new product/service(s), complete this table before selecting a brand name (if you have not already selected one). It may sound counterintuitive, but your name should represent your brand. It is easier to select a good name after you have defined what it should represent.

Product Brand:

Brand Name and Brand Type:

Commentary:

About Hailey Feldman: Q&A

What would one piece of advice that you give someone interested in joining the marketing field?

Read, read, read! This is an industry that is ever changing. You can become an expert in whatever specialization you want, you just have to do your own research. When I started off in the business, a social media manager was a new job title.