The Ultimate Guide to Creating a Blog for Your Etsy Shop
/What if you could take your existing customer base and expand it exponentially? And, what if I could help you market your products so you can best promote them beyond Etsy? Stop limiting yourself to one platform and expand your digital horizons. Don’t worry, I’ll show you how!
If you’re an Etsy seller, you know the value of Etsy’s loyal customers. But, Etsy can only help your small businesses grow on their platform… It can be tempting, however, to spend too much time working on your products on Etsy's platform and not enough time marketing on other digital platforms such as a website. Sellers new to Etsy often find that they don’t have the energy or the knowledge to carry them through the entire sales cycle for their items.
→ That’s where this blog post comes in! I'll help you market your products so you can best promote them on Etsy, your website, and your social media channels!
You Need a Blog for your Etsy Business
I think it's very important for Etsy sellers to blog. Blogging is an inexpensive way for Etsy sellers to gain online visibility, grow their brand, stand out from their competitors, and attract more prospective customers. For example, link your Squarespace site when you mention product comparisons on your blog. Readers can go to your Squarespace store and see how great your prices are, which makes them want to buy directly from you.
The time you invest into blogging is an investment in your business. Besides providing long-lasting content, blogging will help you to expand your business by making your brand more discoverable on the web. When people come across your blog they are getting engaged with your brand, not just your products.
Having a website to market your Etsy products on can be crucial to your business. After all, you want to find ways to grow your customer base and highlight the products that you are most proud of. Things like having an e-commerce solution for your online shop, using blogging as a marketing tool, and promoting your business on social media channels are great ways to get the word out about your business!
How to Start a Blog to Scale Your Etsy Shop
Squarespace
Squarespace is my website platform of choice. It allows you to tailor your blog exactly as you like, including your domain name and web address.
Unlike WordPress, there are no plugins and connections that may or may not work.
So stop linking stores like Shopify and WooCommerce to WordPress and sell your work on your Squarespace e-commerce website.
Social Media
You can promote your blog posts to your Etsy store on Facebook, Instagram, Twitter, TikTok, and any other social media platform you use.
Even better - You can set up Instagram Shopping to give customers even more chances to purchase.
Content Marketing
Creating a blog is the best way to promote your Etsy goods. One of the most important things in creating a blog for your e-commerce store is writing content related to your product. Content types:
Blog Posts
Product Reviews
Website Copy: About, Mission, Customer Guarantees
Ready to Create Your Site Today? First, Bookmark These Links
CopyAI
The most incredible copywriting AI platform out there! A must-have for people like me who need inspiration to jumpstart the writing process.
One of the things that many Etsy sellers get attached to when they hear the word "blog" is the thought that they have to take time out of their busy schedules to create blog posts and content.
Upwork has a catalog of services from freelancers you can search to help you get started.
My website is Squarespace. I have used it for over a decade and have always seen success.
Great for beginners and design lovers.
Templates you can customize or drag and drop! Simple. Check out this beautiful template I found for Etsy Shop Owners!
Different Plans are offered for sale. I recommend you start with the “Business Plan,” $18/month.
Click the Squarespace link above to get inspired by the templates for blogging and ecommerce.
Guess what!? I already narrowed down your search. :)
Questions for Etsy Sellers
What is your top recommendation for new Etsy sellers?
What do you see as the biggest challenges for new Etsy shop owners?
What is the biggest challenge you face as an Etsy seller?
What is your favorite Etsy feature?
Are you using any other marketing platforms?
Do you have any tips for making money on Etsy?
Final Thoughts
Etsy is a GREAT place to start your online business! I personally love Etsy and recommend shops constantly on this blog. I also purchase from Etsy.
So, you’re looking to start an Etsy blog? If so, great! Etsy is an amazing platform. It’s very simple to use and it’s enormous in popularity. However, the most successful shops have a functioning website that further promotes their products, mission, and customer guarantees. If you’re thinking about starting an Etsy blog, I hope my guide sets you up!
Still, feeling overwhelmed at the thought of starting a blog for your Etsy Shop?
If so, fill out the form below. I’m happy to help!
