Must-Have Social Media Tools

If you’re interested in “leveling up” your social media game, this post is for you! Social Media Managers, Influencers, and anyone seeking to expand their reach should check out the 5 Tools I’m using right now to help my social media marketing improve.


  1. Hashtag Expert App

  Hashtag Expert

I use this for hashtag research, analytics, reporting, and formatting. It is a must-have for building a solid hashtag strategy that is thoughtful and targeted. Simply copy the generated hashtags onto your post and watch them get discovered by more people than before!

hailey feldman blog branding hashtag expert

Research & Copy Hashtags onto your Captions

The app’s intelligent algorithms help you search through their database of millions of hashtags to find the best hashtags for the topic of your post.


2. Canva

  Canva

This platform continues to evolve, and I just love it. I’ve been a customer for years. It never lets me down. Canva now has an app, which for social media managers is crucial. I recommend using Canva for Instagram Reels and Stories, TikTok Videos, and Brand Guides. A Brand Guide is the social media manager’s “go-to roadmap” document.

hailey feldman canva

Design Like a Pro

Whatever it is, the way you tell your story online can make all the difference.


3. Captions

  Captions for Instagram

Ever a bit out of inspiration for captions? This app has 1-2 sentence caption suggestions based on your search. I recommend social media managers use this to create captions that convert, meaning, they need to captivate!

hailey feldman captions expert app

Ever wondered how some people have a perfect caption on their Instagram & Facebook pictures?

Sometimes, it is inspired or even copied from an app like Captions. Captions is where I go when I am a bit stumped, or if I am looking for catchy and fun on-topic and on-brand ways to grab my followers’ attention.

4. Shoplook Outfit Maker


  Shoplook Outfit Maker

Social Media Managers working in the beauty, fashion, design, and lifestyle industries should take a hard look at this app. It allows you to pull together outfits with your own photos as well as photos from their comprehensive library.

Now, the app allows you to video your design process, showing your audience how the #ootd came together. It looks incredibly professional and clean.

—> Example Post from Me: https://shoplook.io/outfit-preview/3430486


5. LIKEtoKNOW.it

  LIKEtoKNOW.it

hailey feldman blog LIKEtoKNOW.it

Social Media Managers are constantly on the lookout for the top influencers operating within their client’s market. The search just got a WHOLE lot easier!

Download the app and create an account. Search for influencers by inputting keywords such as “beach blonde,” into the search button. You’ll find how many followers the influencer has on the app alone, and of course, click through to Instagram to see their entire social presence.


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